Vacherin
For catering services in London, there’s a lot to manage. But for boutique firm Vacherin, these changes weren’t setbacks—they were opportunities. To capitalise on them, it asked us to reimagine its brand, positioning it as the go-to workplace caterer for London’s top companies.
Typography supports the logo and reflects the brand’s authentic, boutique heritage. Throughout, decorative illustrative type acts as a garnish, highlighting key moments in stories and encouraging people to pause and appreciate the finer details that might otherwise go unnoticed.
Hero photographs capture people connecting over beautifully presented dishes, taken by the talented Holly Pickering.
These images are complemented by Lily Shaul’s characterful and engaging illustrations, setting Vacherin apart from the sterile, overly food-focused imagery that dominates the sector.
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