Ollie Bielby-Smith

  1. Barnardo’s
  2. Vacherin
  3. Moa Technology
  4. FDM


  5. Play    


  6. Typefaces

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Vacherin

Getting people exactly what they want, before they know they want it



For catering services in London, there’s a lot to manage. But for boutique firm Vacherin, these changes weren’t setbacks—they were opportunities. To capitalise on them, it asked us to reimagine its brand, positioning it as the go-to workplace caterer for London’s top companies.

The new logo proudly showcases their London heritage, paired with elegantly crafted typography that mirrors Vacherin’s high-end offer and meticulous attention to detail. 

Hero photographs capture people connecting over beautifully presented dishes, taken by the talented Holly Pickering. These images are complemented by Lily Shaul’s characterful and 
engaging illustrations, setting Vacherin apart from the sterile, overly food-focused imagery that dominates the sector.

Typography supports the logo and reflects the brand’s authentic, boutique heritage. Throughout, decorative illustrative type acts as a garnish, highlighting key moments in stories and encouraging people to pause and appreciate the finer details that might otherwise go unnoticed.





























STUDIOThe Clearing
TEAMJonathan Hubbard
Piyush Aggarwal
Hope Lowe
Will Bedale
Ollie Bielby-Smith
Alexandre Courbat

Lily Shaul
Holly Pickering
Hancock & Handsome CREATIVE DIRECTOR
STRATEGY DIRECTOR
BRAND LANGUAGE DIRECTOR
CLIENT SERVICES DIRECTOR
DESIGNER + MOTION
WRITER

ILLUSTRATOR
PHOTOGRAPHER
VIDEO + PRODUCTION